BRAND
strategy
Challenger brands are founded on a clear purpose. Our approach involves ensuring that all stakeholders are aligned with this purpose, fostering a sense of pride.
A BRAND STORY THAT MAKES SENSE.
Challenger brands are founded on a clear purpose. Our approach involves ensuring that all stakeholders are aligned with this purpose, fostering a sense of pride. Achieving this requires attentive listening and meticulous research. Once we have a comprehensive understanding of your market, the intricacies of your business, and your aspirations as an entrepreneur, we distill everything down to its essence.
BRAND ESSENCE MODEL
Big IDEA
Ultimately, we condense everything into a compelling big idea at BINTEC. This phase can feel like a sudden moment of clarity, like an epiphany, where all the pieces fit perfectly together, igniting passion and enthusiasm.
Brand STORY
Using the big idea as a foundation, we craft a captivating narrative that resonates with both employees and customers. The end outcome is that these individuals fully embrace and take ownership of your brand story, feeling proud to be associated with it.
PURPOSE
Your DREAM
What are the roots of your narrative? What motivates you to rise and shine each day? What kind of impact do you aspire to create in the world? As a Challenger Brand, this could be the most pivotal foundation of your story.
Brand MANIFESTO
All of this gets written down in a compelling manifesto, inspiring others to join your quest.
PERSONALITY
PerSONALITY
Challenger brands possess distinct personalities. It's crucial to determine the ideal archetype mix and challenger type that aligns with your business, while also considering your target audience, as the right personality traits are crucial for establishing emotional connections with them.
Core VALUES
Your brand's core values outline your approach to conducting business and what people can expect from you. These values serve as a constant reminder that behind every brand is a group of individuals who share the same principles that drive their success.
UnderSTANDING
What & HOW
Articulating your core offering in a concise and distinct manner can be challenging, as every individual seems to have their own interpretation. At BINTEC, we help to bring clarity to your message, ensuring that all members of your team communicate a consistent and cohesive message to the outside world.
DifferenTIATORS
What distinguishes you from your competitors? This is where the challenger mindset comes into play. At BINTEC, we will uncover the unique factors that make your brand stand out, revealing your secret ingredients that set you apart from the rest.
AudIENCE
To whom does your brand communicate? Or, as we like to inquire, which community are you seeking to join? Once we identify individuals who share similar values, we offer a story framework that facilitates communication with them.
Gathering INSIGHT
ReSEARCH
We devote time to actively listen to your goals and obstacles. Following an in-depth analysis of your competitive landscape and an exploration of trends that could impact your business, we formulate a comprehensive market strategy.
ValiDATION
We begin the process of validating our assumptions by employing artificial intelligence, psychological models, and questionnaires to gather insights about your customers and assess the market's perception of your brand.